History
Beck's logo, a key, is the mirror image of the coat of arms of Bremen. Since Beck's is located on the river of a port city, it was easy to ship out its beer to the world at large and become an international beer powerhouse. Beck's is known for its pilsner consisting of two row spring barley from the south of England, yeast, crystal water from the "Rotenburger Rinne" and Hallertau hops from southern Germany.
Although Beck's marketing material claims that it follows the strict Reinheitsgebot, the German Purity Law of 1516 by the Duke Albrecht the Fifth of Bavaria, as with virtually all modern beers, cultured yeast is an ingredient, which was later approved in an amendment to the original purity law. Beck's was the first German beer company to use green bottles.
The St. Pauli Girl Brewery is housed within the Brewery in Bremen. Although Beck's and St. Pauli Girl beers are very similar in nature, the latter only recently has been sold in Germany.
Beck's is the number one German export beer by volume and is sold in over 100 countries. The largest markets for Beck's outside Germany are the United Kingdom, the USA, Italy, Australia, Ukraine, Romania and Russia.
The main brand is Beck's which has for many years also been brewed under license in Namibia, which prior to World War I was a German colony. It is also today brewed in Bulgaria, Australia, Ukraine, Serbia, Montenegro, China, Nigeria, Hungary, Romania, Croatia, Turkey, Slovenia and Bosnia and Herzegovina. In Germany the Spatenbräu-Löwenbräu Group in Munich is producing Beck's Beer for the Market in southern Germany and southern Europe.
US manufacture of Beck's Brew has been based in St. Louis, Missouri since early 2012. However, some customers have rebelled against the cheaper quality introduced to the US market version by AB InBev.
Read more about this topic: Beck's Brewery
Famous quotes containing the word history:
“The history of any nation follows an undulatory course. In the trough of the wave we find more or less complete anarchy; but the crest is not more or less complete Utopia, but only, at best, a tolerably humane, partially free and fairly just society that invariably carries within itself the seeds of its own decadence.”
—Aldous Huxley (1894–1963)
“If you look at the 150 years of modern China’s history since the Opium Wars, then you can’t avoid the conclusion that the last 15 years are the best 15 years in China’s modern history.”
—J. Stapleton Roy (b. 1935)
“Both place and time were changed, and I dwelt nearer to those parts of the universe and to those eras in history which had most attracted me.”
—Henry David Thoreau (1817–1862)