Beat of My Heart - Music Video

Music Video

The music video for "Beat of My Heart" was shot in Los Angeles, California by director Phil Harder on the week of September 26, 2005. The music video pays homage to bond girls. A representative for Duff's record label said that: "She's always been a huge James Bond fan. She watched those movies with her sister growing up, and she loved the Bond girls, because they were always so stylish, and she's stylish." She also said the video would contain "that hip sensibility" of Bond films and present a "more mature" image of Duff.

The video begins with a graphic produced by an electrocardiograph accompanying the heartbeats in the song, until a beating heart appears as if seen through an X-ray machine. The format of the video is a series of vignettes, each influenced by the opening title sequences of James Bond films (from the silhouettes featured in the 1960s films to the 3D graphics in the then-recent films); in them Duff, who is often presented performing the song with her band and into a microphone (which is sometimes silhouetted and placed where a gun would be), sports different looks inspired by the different eras of the Bond films. As in the Bond film opening title sequences, the video often moves from one shot to another not through cuts, but with shapes in one shot transforming to form elements of the next shot, and the editing is matched to the beat of the song.