History
The idea behind Bearded came when founder Gareth Main was working as editor of golf trade publication Golf Course News International. With a nonchalant attitude to golf and a love for independent music, Main realised that there was a gulf in the music magazine market for artistic magazines aimed at music and that there was a significant niche in providing nationwide coverage on independent artists.
The first issue of Bearded was released on 14 August 2007 with an illustration of actor and musician Matt Berry on the cover. The design of the cover was minimal, with the original, barely readable Bearded logo being the only branding with no contents or other information on the front. This design continued through the first 18 months of the magazine, until Bearded relaunched into WHSmith and other major retail stores on 29 January 2009 where the logo changed and a few contents were subtly inserted into the cover. It did though retain the minimal aesthetic.
Bearded is printed on high quality, 100% recycled heavyweight paper stock that is uncommon in the music magazine marketplace (which tends to have an emphasis on basic stock). Its art design is minimal throughout, with a heavy emphasis on white space and readability as opposed to cluttering the pages with text and information. Full page illustrations from unknown and famous artists are common, and the writers are generally unknown in music journalism. The magazine has become known as a useful stepping stone for young writers, with many now working at major publishing houses.
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