Beardaid
On 14 July 2008, Bearded announced the launch of Beardaid, a charitable side to the magazine that aimed to further help people working in the independent music industry by offering exclusive records, magazines, gigs and merchandise to supporters who donated £2 a month to the scheme. Beardaid would then offer independent labels subsidised advertisements in Bearded to help them reach a wider audience previously unreachable due to cost.
Gareth Main stated at the launch: "Bearded launched... with the express aim of generating national coverage for the independent music sector. Since then, over 100,000 people have picked up a copy or been through our website and we want to utilise that popularity in a way that will not only help Bearded survive into the future, but also help independent labels get more coverage than they could have dreamt imaginable."
Read more about this topic: Bearded (magazine)