Media
Grylls entered television work with an appearance in an advertisement for Sure deodorant, featuring his ascent of Mount Everest. Grylls was also used by the UK Ministry of Defence to head the Army's anti-drugs TV campaign, and featured in the first ever major advertising campaign for the world-renowned department store Harrods. Grylls has been a guest on television programs, including Friday Night with Jonathan Ross, The Oprah Winfrey Show, Late Night with Conan O'Brien, The Tonight Show with Jay Leno, Attack of the Show, Late Show with David Letterman, Jimmy Kimmel Live! and Harry Hill's TV Burp. Grylls recorded two advertisements for Post's Trail Mix Crunch Cereal, which aired in the US from January 2009. He also appeared as a distinguished instructor in Dos Equis' Most Interesting Academy in a webisode named "Survival in the Modern Era". He appeared in a five-part web series that demonstrates urban survival techniques and features Grylls going from bush to bash. He also has marketed the Alpha Course, a course on the basics of the Christian faith. Warner Bros. had asked Grylls to appear in its remake of the film Clash of the Titans
Grylls' first book, titled Facing Up, went into the UK top 10 best-seller list, and was launched in the USA entitled The Kid Who Climbed Everest. About his expedition and achievements climbing to the summit of Mount Everest. Grylls' second book Facing the Frozen Ocean was shortlisted for the William Hill Sports Book of the Year Award 2004. His third book was written to accompany the series Born Survivor: Bear Grylls. (Released in America in April 2008 to the Man vs. Wild Discovery television show) It features survival skills learned from some of the world's most hostile places. This book reached the Sunday Times Top 10 best-seller list. He also wrote an extreme guide to outdoor pursuits, titled Bear Grylls Outdoor Adventures. In 2011, Grylls released his autobiography Mud, Sweat and Tears: The Autobiography
He has a series of children's adventure survival books titled: Mission Survival: Gold of the Gods, Mission Survival: Way of the Wolf, Mission Survival: Sands of the Scorpion and Mission Survival: Tracks of the Tiger.
Read more about this topic: Bear Grylls
Famous quotes containing the word media:
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“The media have just buried the last yuppie, a pathetic creature who had not heard the news that the great pendulum of public conciousness has just swung from Greed to Compassion and from Tex-Mex to meatballs.”
—Barbara Ehrenreich (b. 1941)