Closure
Director general Mark Thompson's strategic review of the corporation's scope and activities included proposals to close the cross media brands BBC Switch and BBC Blast, which are aimed at teenagers. In February 2010, The Guardian and The Times newspapers both reported that the BBC Switch website was under threat of closure, in a review of the BBC's online presence.
On 5 July 2010, the BBC Trust published an interim announcement which confirmed that the Trust would support Mark Thompson's proposal to close BBC Blast! and BBC Switch, effectively signalling the closure of both brands. But confirmed that BBC Radio Switch as well as their involvement with BBC Radio 1 would continue under the management of BBC Radio.
On 17 December 2010, Andy Parfitt confirmed he will remain in control of BBC Radio Switch.
On 18 December 2010, BBC Switch finally ended. It was announced that the closure of BBC Switch was due to a 25% cut in the BBC Online budget, reducing it by £34 million. All possibility that the site would return was removed upon this announcement on 24 January 2011.
Read more about this topic: BBC Switch