BBC Radio Derby - Branding

Branding

The station's jingles have varied greatly over the years as trends in music and technology have changed. In the mid-1980s, the station's slogan was "Rise and shine on 269!"; the '269' referring to the 269 metres wavelength of the 1116 kHz medium-wave frequency. This slogan formed the basis of many jingles in this era, but was phased out in the 1990s as the FM frequencies increased in popularity. Nowadays, mentions of the 269m wavelength are rare, with the presenters tending to simply mention the actual frequency of the medium-wave signal.

From the commencement of the 96FM frequency for the Buxton area until Sunday, 6 April 2008, the jingles were provided by Bespoke Music of Penryn, Cornwall (being exactly the same as Radio Wiltshire), but are (as of Monday, 7 April) provided by Wise Buddah of London.