Battle Beasts - Merchandise

Merchandise

To promote sales in Belgium and France, the company employed a gimmick where an employee dressed up as one of the characters attended youth events and handed out promotional scratch-away cards that revealed the same symbols as the beasts did. They were then requested to go to a fixed place to "battle the minion". The identically clothed employee located at the fixed post had one of the three signs present and, if the sign on the card the child received beat it, they received a free Battle Beasts figure to begin their collection.

Starting with the second series of figures in America, a 23" x 30" poster was available via mail order featuring drawings of all the Battle Beasts as well as their names.

A comic series simply titled Battle Beasts was published by Blackthorne Publishing in 1987. There were only four issues published by the company before it was canceled on a cliff-hanger. All four issues were published in black and white. The stories were written by John Stephenson and drawn by Andy Ice. They centered primarily on seven characters: Horny Toad, Knight Owl, and Gargantuan Gorilla dealing with the betrayal of Chameleon, Rocky Rhino, Blitzkrieg Bat, and Cutthroat Cuttlefish, who interrupted a ceremony with the Soulspirit causing madness and constant sign changes among their people. A sludgelike devil character was also featured. The final issue implied that Pirate Lion, piloting the Shocking Shark with first mate Webslinger Spider, was the Sunburst Warrior who would be able to set things aright. Two annuals were published as well, although by a different company and they were only released in Europe. The stories are unrelated to the Blackthorne series.