Early Life
Batiste Madalena was born in Italy and immigrated to the United States in 1904. He enrolled at the Mechanics Institute, later to become the Rochester Institute of Technology to study art. During his artistic training Madalena studied under influential advertising artist J. C. Leyendecker. In 1924 he had won just won a scholarship to the Art Students League of New York when he received a communication from inventor and photographic manufacturer George Eastman, who had just built the Eastman Theatre in Rochester, NY. Boasting 3,350 seats, the Eastman Theatre was the third-largest cinema in the United States at the time and the flagship in a first-run chain of movie Theatres.
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