Separation of Brewery and Beer
Bass plc's brewing business was bought by the Belgian brewer Interbrew (now InBev) in June 2000, when the remaining hotel and pub holdings were renamed Six Continents plc.
After the Competition Commission had considered the potential monopoly concerns arising from the deal, Interbrew disposed of Bass Brewers Limited (including the Carling and Worthington brands) to Coors (now Molson Coors Brewing Company), but retained the rights to Bass beer production.
The beer was produced under licence by Coors, which retained the Bass brewing capacity. Bass Brewers Limited was renamed Coors Brewers Limited. The production licence came to an end in 2005, and the licence to brew draught Bass has been taken up by Wolverhampton & Dudley Breweries PLC, who started production at the Marston's Brewery, also in Burton. Bottled and keg Bass, the types exported to the USA with a higher abv, are no longer brewed in Burton and are now imported by Anheuser-Busch from the Baldwinsville, NY brewery.
Next to the brewery, the Bass Museum of Brewing, renamed the Coors Visitor Centre & The Museum of Brewing, was Burton upon Trent's largest tourist attraction until closed by Coors in June 2008. A steering group was established to investigate re-opening the museum and the museum relaunched in May 2010 as the National Brewery Centre.
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