Alan Sainsbury, Baron Sainsbury
The title "Baron Sainsbury" was created on 3 May 1962 for Alan Sainsbury, a member of the third generation of the supermarket Sainsbury family. He was the first member of the Sainsbury family to be raised to the peerage, and chose the territorial designation of Drury Lane in his title, as Sainsbury's first shop was opened there in 1869. Alan Sainsbury took the Labour whip in the House of Lords, and died on 21 October 1998.
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“My hand and pen are not in plight,
As they have been of yore.”
—Thomas Vaux, 2d Baron Vaux Of Harrowden (1510–1566)