Community Involvement
Barnes & Noble hires community relations managers to engage in community outreach. These managers' responsibilities include organizing in-store events, such as author appearances, children’s storytimes and book groups. Community relations managers also work closely with local schools and groups to promote literacy and the arts. For example, Barnes & Noble sponsors a children's summer reading program that promotes literacy and puts over 2 million books into the hands of the children each year. Barnes & Noble also hosts bookfairs, which raise funds for schools and libraries, and an annual holiday book drive to collect books for disadvantaged children. 1.16 million books were collected and distributed in 2007. To promote nationwide literacy among 1st to 6th graders and encourage more reading during the summer, Barnes & Noble has implemented a summer challenge: if children read 8 books and write about their reading, Barnes & Noble will give the readers a free book.
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