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Bally Technologies is focused on the casino gaming industry. Acquisitions of such companies as Casino Marketplace, MindPlay and Advanced Casino Systems Corporation (ACSC) have allowed the Bally Systems division to increase its share of the rapidly expanding slot accounting market. However the SDS slot system is still the industry standard. The company’s past systems acquisitions include the former Honeyframe, Ltd. of Telford, England and Micro Clever Consulting (MCC) of Nice, France. Both companies offer scalable suites of slot accounting and casino management systems.
Bally recently opened a new European sales/service hub in Amsterdam. It also operates two research and development centers in Chennai and Bangalore, India, employing approximately 900 people.
The company's current executive management team consists of Mr. Richard Haddrill, CEO; Mr. Ramesh Srinivasan, COO & President; Mr. Neil Davidson, CFO. Mr. Mark Lerner is Secretary and General Counsel. Mr. Bruce Rowe is Sr. VP of Business Development.
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