...Baby One More Time - Promotion

Promotion

Promotion began in 1998, when Spears did a small tour in malls and food courts around the US, mostly in larger cities. Her set ran around 30 minutes, and she had two female dancers with her on the stage. The promo tour is also known as the L'Oreal Mall Tour, after its sponsor. Spears made many promotional appearances including talk shows and live performances around the world. On December 1998, Spears' first showed up on MTV's and the Box's most-requested video charts. Spears' made numerous media appearances weeks before the release of her debut album, most notably on the Ricki Lake Show, the Howie Mandel Show, and as a presenter at the 1999 American Music Awards. She appeared on MTV's Spring Break and on the 100th episode of Nickelodeon's All That. After hurting her knee, Spears rescheduled appearances on The Tonight Show with Jay Leno and Live With Regis And Kathie Lee.

Before the ...Baby One More Time Tour, Spears appeared on TV shows, including The Tonight Show with Jay Leno on April 25, Nickelodeon's 12th Annual Kids Choice Awards on May 1, MTV's FANatic on May 12, Live With Regis & Kathie Lee on May 3, and The Rosie O'Donnell Show on May 25. She appeared on German talk show Wetten, dass..? and on Top of the Pops on June 25, 1999, This Morning, CD:UK & National Lottery in the United Kingdom. She visited a Japanese music variety show called Hey! Hey! Hey! Music Champ in Japan. She performed at the Festival Bar in Italy. Meanwhile, Spears played herself on the ABC television sitcom, Sabrina, The Teenage Witch. Spears was returning a favor to actress Melissa Joan Hart, who played a cameo role in Spears' video for "(You Drive Me) Crazy," according to People magazine. The episode featuring Spears aired on September 24. She performed at the American Music Awards of 2000. She performed "From the Bottom of My Broken Heart" in a medley with "...Baby One More Time" at the 42nd Grammy Awards. In late 1999, Spears was equally busy, performing on The Rosie O'Donnell Show on Sept. 27. On Sept. 28, she visited Carson Daly on MTV's Total Request Live. She had a mini-Disney concert titled "Britney Spears & Joey McIntyre In Concert". Spears and Joey McIntyre performed live in the taped concert event.

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Famous quotes containing the word promotion:

    Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.
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