Avon Foundation
In addition to its corporate pursuits, the Avon corporation is involved in philanthropic causes. The Avon Foundation for Women, a 501(c)(3) public charity, is the largest corporate-affiliated philanthropy for women in the world. Avon founded the Avon Foundation for Women with its first grant, a $400 scholarship, in 1955. Avon was committed to helping women achieve their highest potential of economic opportunity and self-fulfillment by empowering them through scholarships and support for other forms of educational and occupational training and advancement. Women's empowerment continued to be the focus through the early 1990s when Avon began to increase its philanthropy with a new emphasis on breast cancer; the Avon Foundation still awards scholarships for Avon Sales Representatives and their families, as well as for the children of Avon associates. The Avon Foundation is currently focused on two key causes: breast cancer and domestic violence. The Foundation approved $38 million in grants in 2011. In 2012, Avon launched its first global fundraising scheme. The symbol of this fundraising action is the Women's Empowerment Bracelet.
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