Avant-Garde and Kitsch is the title of a 1939 essay by Clement Greenberg, first published in the Partisan Review, in which he claimed that avant-garde and modernist art was a means to resist the 'dumbing down' of culture caused by consumerism. Greenberg termed this 'kitsch', a word that his essay popularized.
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Famous quotes containing the words avant-garde and/or kitsch:
“The avant-garde is now stranded in the past.”
—Mason Cooley (b. 1927)
“No matter how much we scorn it, kitsch is an integral part of the human condition.”
—Milan Kundera (b. 1929)