Avant-Garde and Kitsch is the title of a 1939 essay by Clement Greenberg, first published in the Partisan Review, in which he claimed that avant-garde and modernist art was a means to resist the 'dumbing down' of culture caused by consumerism. Greenberg termed this 'kitsch', a word that his essay popularized.
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Famous quotes containing the words avant-garde and/or kitsch:
“Life is difficult for those who have the daring to first set out on an unknown road. The avant-garde always has a bad time of it.”
—Anton Pavlovich Chekhov (1860–1904)
“No matter how much we scorn it, kitsch is an integral part of the human condition.”
—Milan Kundera (b. 1929)