Avant-Garde and Kitsch is the title of a 1939 essay by Clement Greenberg, first published in the Partisan Review, in which he claimed that avant-garde and modernist art was a means to resist the 'dumbing down' of culture caused by consumerism. Greenberg termed this 'kitsch', a word that his essay popularized.
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Famous quotes containing the words avant-garde and/or kitsch:
“An avant-garde man is like an enemy inside a city he is bent on destroying, against which he rebels; for like any system of government, an established form of expression is also a form of oppression. The avant-garde man is the opponent of an existing system.”
—Eugène Ionesco (b. 1912)
“Kitsch is the daily art of our time, as the vase or the hymn was for earlier generations. For the sensibility it has that arbitrariness and importance which works take on when they are no longer noticeable elements of the environment. In America kitsch is Nature. The Rocky Mountains have resembled fake art for a century.”
—Harold Rosenberg (1906–1978)