Automobilwerk Eisenach - Reorganized As Dixi

Reorganized As Dixi

In 1903, the Ehrhardt family withdrew from management due to financial losses and also because the license to build Decauvilles was revoked. The factory began building under the new name, Dixi (Latin, “I have spoken”) in 1904 with Willi Seck as chief engineer. The top model, the type U35, was introduced in 1907 and was soon recognized for its reliability and performance with 65 hp (48 kW) and a top speed of 85 km/h (53 mph).

During World War I the company produced trucks and guns. Afterwards the factory suffered from reparations with removal of equipment. In 1919, car production resumed; but soon economic hardship forced a merger with Gothaer Waggonfabrik AG. Another result of the economic downturn was a change in output, focusing on small cars. In 1927 Dixi produced the DA-1 3/15, a version of the British Austin 7 built under licence.

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