Automobile Salesperson - Car Negotiation

Car Negotiation

The price of a car, unlike many retail sales, is often negotiable. New cars will often have a factory window sticker listing equipment and options, and the suggested retail price. With the prevalence of the internet, and third party information sites, the profit of dealers has dropped dramatically since prices are widely advertised and best discounts are given to remain competitive. The salesman is paid a commission, rarely a fixed salary but usually based on a percentage of profit, so a deeply discounted price results in a very low commission for the salesman.