Website
Autotrader.co.uk was launched in 1996 allowing users to buy or sell a car online. The site allows users to search for cars and other motor vehicles using their postcode. Autotrader.co.uk the UK's busiest automotive web site which attracts some 10.3 million unique users per month.
In September 2009 Auto Trader overhauled their website. Some of the changes received a negative response from consumers and so since then the website has been undergoing a programme of continuous improvement, becoming more straight forward and focussing on tools for buying and selling cars rather than on editorial content. Auto Trader has used their own consumer feedback on the site to shape the changes they made.
Read more about this topic: Auto Trader (UK)