The Austin Rover Group (ARG) was a British motor manufacturer. It was formed in 1981 as the mass-market car manufacturing subsidiary of British Leyland (BL). ARG was the result of a comprehensive restructuring programme intended to rescue BL from almost-certain oblivion, and with the Triumph, Morris, Riley and Wolseley marques now effectively dead, the new, leaner car business was rechristened as the Austin Rover Group and focused primarily on the Austin and Rover marques.
In 1989, ARG was rebranded as Rover Group, the name of its owner. In 2008, Tata Motors purchased the Rover marque, as well as former BL/Rover Group businesses, Land Rover and Jaguar Cars, and the former BL marques Daimler and Lanchester, from the Ford Motor Company. The Austin marque has been retired and the Mini marque is owned by BMW.
Read more about Austin Rover Group: History, Austin Rover Group Timeline
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