Decline and "rebirth"
Production of the Maestro, which was already suffering from a decline in sales, was pruned back by autumn 1989 on the launch of the second generation Rover 200, which was aimed at the higher end of the small family car market, with the Maestro being kept on sale as a cheaper alternative with more basic versions available.
The arrival of the Rover 600 in 1993 saw the closure of the Maestro/Montego assembly line, but small-scale production in complete knock down (CKD) kit form continued until 1994, when BMW's takeover of Rover saw the plug finally being pulled on production almost immediately.
In 1994, Rover established Roadcar, a joint venture with a Bulgarian company to produce Maestros at a new factory in Varna, using CKD kits sent from the UK. Production began in July 1995 and 2,200 cars were assembled before the factory closed in April 1996. The venture failed because of competition from other cars and the Bulgarian government's failure to honour agreements to reduce tariffs on imported parts and buy thousands of Maestros for government departments. Around 1,700 of the Rodacar-made Maestros were exported, including 550 to Uruguay, 400 to Argentina and 200 to the Republic of Macedonia.
Two British dealers, Parkway Services in Ledbury and a company called Apple 2000 in Bury St. Edmunds, acquired unsold Maestros from Bulgaria and sold them in the UK, converting most of them to right-hand drive. Please see the 'Later Developments' above for more information.
The Maestro and Montego tooling were subsequently acquired by Chinese manufacturer Etsong, which introduced a hatchback and a van using Toyota engines. In 2003, the rights passed to First Automobile Works, which introduced a Maestro variant with a Montego front, the Lubao CA 6410, and a van, the Jiefang CA 6440 UA. In 2008 the Maestro Van was relaunched as the Yema SQJ6450 by Sichuan Auto Industry Group Company Ltd who had purchased the tooling from FAW.
Read more about this topic: Austin Maestro
Famous quotes containing the words decline and, decline and/or rebirth:
“Or else I thought her supernatural;
As though a sterner eye looked through her eye
On this foul world in its decline and fall,
On gangling stocks grown great, great stocks run dry,
Ancestral pearls all pitched into a sty,
Heroic reverie mocked by clown and knave....”
—William Butler Yeats (1865–1939)
“Our achievements speak for themselves. What we have to keep track of are our failures, discouragements, and doubts. We tend to forget the past difficulties, the many false starts, and the painful groping. We see our past achievements as the end result of a clean forward thrust, and our present difficulties as signs of decline and decay.”
—Eric Hoffer (1902–1983)
“[Film noir] experiences periodic rebirth and rediscovery. Whenever we have any moment of deep societal rift or disruption in America, one of the ways we can express it is through the ideas and behavior in film noir.”
—John Briley (b. 1925)