History
Aurora Plastics Corporation was founded in March, 1950 by engineer Joseph E. Giammarino (1916–1992) and businessman Abe Shikes (1908–1997) in Brooklyn, New York (moving to West Hempstead, Long Island in 1954), as a contract manufacturer of injection molded plastics (Giammarino 2007; Graham 2007, pp. 1–2).
With the hiring in 1952 of salesman John Cuomo (1901–1971), the company began the manufacture of its own line of plastic model kits. These kits were marketed to young hobbyists, as were the kits of rivals Monogram and Revell. Aurora profitably targeted to a younger demographic than their competitors, creating smaller-sized, less detailed models at a lower price point (O'Connor 2006).
Read more about this topic: Aurora Plastics Corporation
Famous quotes containing the word history:
“False history gets made all day, any day,
the truth of the new is never on the news
False history gets written every day
...
the lesbian archaeologist watches herself
sifting her own life out from the shards she’s piecing,
asking the clay all questions but her own.”
—Adrienne Rich (b. 1929)
“We aspire to be something more than stupid and timid chattels, pretending to read history and our Bibles, but desecrating every house and every day we breathe in.”
—Henry David Thoreau (1817–1862)
“When the landscape buckles and jerks around, when a dust column of debris rises from the collapse of a block of buildings on bodies that could have been your own, when the staves of history fall awry and the barrel of time bursts apart, some turn to prayer, some to poetry: words in the memory, a stained book carried close to the body, the notebook scribbled by hand—a center of gravity.”
—Adrienne Rich (b. 1929)