History
Aurora Plastics Corporation was founded in March, 1950 by engineer Joseph E. Giammarino (1916–1992) and businessman Abe Shikes (1908–1997) in Brooklyn, New York (moving to West Hempstead, Long Island in 1954), as a contract manufacturer of injection molded plastics (Giammarino 2007; Graham 2007, pp. 1–2).
With the hiring in 1952 of salesman John Cuomo (1901–1971), the company began the manufacture of its own line of plastic model kits. These kits were marketed to young hobbyists, as were the kits of rivals Monogram and Revell. Aurora profitably targeted to a younger demographic than their competitors, creating smaller-sized, less detailed models at a lower price point (O'Connor 2006).
Read more about this topic: Aurora Plastics Corporation
Famous quotes containing the word history:
“... all big changes in human history have been arrived at slowly and through many compromises.”
—Eleanor Roosevelt (1884–1962)
“Psychology keeps trying to vindicate human nature. History keeps undermining the effort.”
—Mason Cooley (b. 1927)
“The history of the past is but one long struggle upward to equality.”
—Elizabeth Cady Stanton (1815–1902)