The August Schell Brewing Company is a brewing company in New Ulm, Minnesota. It was founded by German immigrant August Schell in 1866. It is the third oldest family-owned brewery in America (after D. G. Yuengling & Son) and became the oldest and largest brewery in Minnesota when the company bought the Grain Belt rights in 2002. In September 2010, it celebrated its 150th Anniversary with a two-day festival.
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“Sorrow has the fortunate peculiarity that it preys upon itself. It dies of starvation. Since it is essentially an interruption of habits, it can be replaced by new habits. Constituting, as it does, a void, it is soon filled up by a real “horror vacui.””
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