Also known as reception analysis, audience reception theory has come to be widely used as a way of characterizing the wave of audience research which occurred within communications and cultural studies during the 1980s and 1990s. On the whole, this work has adopted a "culturalist" perspective, has tended to use qualitative (and often ethnographic) methods of research and has tended to be concerned, one way or another, with exploring the active choices, uses and interpretations made of media materials, by their consumers.
Read more about Audience Reception: Origins, The Encoding/decoding Model, Audience Analysis, Reception Theory, References
Famous quotes containing the words audience and/or reception:
“But when we play the fool, how wide
The theatre expands! beside,
How long the audience sits before us!
How many prompters! what a chorus!”
—Walter Savage Landor (1775–1864)
“Satire is a sort of glass, wherein beholders do generally discover everybody’s face but their own; which is the chief reason for that kind of reception it meets in the world, and that so very few are offended with it.”
—Jonathan Swift (1667–1745)