Attitude Function
Another classic view of attitudes is that attitudes serve particular functions for individuals. That is, researchers have tried to understand why individuals hold particular attitudes or why they hold attitudes in general by considering how attitudes affect the individuals who hold them. Daniel Katz, for example, writes that attitudes can serve "instrumental, adjustive or utilitarian," "ego-defensive," "value-expressive," or "knowledge" functions. The functional view of attitudes suggests that in order for attitudes to change (e.g., via persuasion), appeals must be made to the function(s) that a particular attitude serves for the individual. As an example, the "ego-defensive" function might be used to influence the racially prejudicial attitudes of an individual who sees themselves as open-minded and tolerant. By appealing to that individual's image of themselves as tolerant and open-minded, it may be possible to change their prejudicial attitudes to be more consistent with their self-concept. Similarly, a persuasive message that threatens self-image is much more likely to be rejected.
Read more about this topic: Attitude (psychology)
Famous quotes containing the words attitude and/or function:
“There is the guilt all soldiers feel for having broken the taboo against killing, a guilt as old as war itself. Add to this the soldier’s sense of shame for having fought in actions that resulted, indirectly or directly, in the deaths of civilians. Then pile on top of that an attitude of social opprobrium, an attitude that made the fighting man feel personally morally responsible for the war, and you get your proverbial walking time bomb.”
—Philip Caputo (b. 1941)
“Philosophical questions are not by their nature insoluble. They are, indeed, radically different from scientific questions, because they concern the implications and other interrelations of ideas, not the order of physical events; their answers are interpretations instead of factual reports, and their function is to increase not our knowledge of nature, but our understanding of what we know.”
—Susanne K. Langer (1895–1985)