Associated Television, often referred to as ATV, was a British television company, holder of various licences to broadcast on the ITV network from 24 September 1955 until 00:34 on 1 January 1982. The company held the London weekend franchise from 1955 until 1968, when London Weekend Television took over, and from 1956 until 1982 in the Midlands region, initially weekdays only alongside ABC, before becoming full-time from 1968. The Midlands franchise was taken over by Central Independent Television, which was the renamed and reorganised ATV Midlands company.
Read more about Associated Television: Studios, Identity, Selected Programmes
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“The technological landscape of the present day has enfranchised its own electorates—the inhabitants of marketing zones in the consumer goods society, television audiences and news magazine readerships... vote with money at the cash counter rather than with the ballot paper at the polling booth.”
—J.G. (James Graham)