Ashwin Navin - Commercializing BitTorrent

Commercializing BitTorrent

Cohen entrusted Navin with the responsibility of crafting a business model for BitTorrent with hopes of bringing BitTorrent out of the fringes and into the mainstream. Navin has assumed the public face of the company as an evangelist for its commercial viability. In 2007, Navin launched 3 commercial products: the BitTorrent Entertainment Network in February, the BitTorrent SDK in June, and BitTorrent DNA in October. As the foundation for these products, in 2006 Navin acquired uTorrent which is the largest Torrent client in the world, outside China. To catalyze BitTorrent's commercialization, Navin began by engaging movie industry executives directly. Although predicted by many to be highly unlikely, BitTorrent has struck relationships with many major media companies including Warner Brothers, 20th Century Fox, Paramount Pictures, MTV, Lionsgate, Kadokawa Pictures, and others The BitTorrent Entertainment Network, features mainstream movies and TV shows licensed from major media companies delivered with the BitTorrent protocol.

Navin has also announced the availability of a P2P content delivery service called BitTorrent DNA. According to him, "The Internet has become an essential source of entertainment for everything from music, games to TV shows, and even high-definition movies. Given the rapidly growing BitTorrent network, we already have the broadcast infrastructure in place that effectively multiplies the scale of the existing Internet to handle the next wave of content distribution. Implementing BitTorrent DNA on top of legacy infrastructure has the profound impact of allowing our customers to deliver a better user experience, higher quality video, faster software downloads, all with the security and reliability of a managed service."

Beyond copyright issues, BitTorrent also faced struggles with Cable companies and ISPs which were overwhelmed with high volumes of P2P traffic on their networks. In the wake of FCC hearings that pitted Comcast and BitTorrent against each other for traffic management policies that inhibited P2P file transfers, Navin was responsible for striking a deal with Comcast that resolved the companies' differences and defused a hotly contested issue at the heart of the Network Neutrality debate.