Asafa Powell - Sponsorship

Sponsorship

• Powell has been under contract with Nike since 2004, representing them in all his IAAF races, and agreeing to appear in various advertising campaigns for the company. Nike designed and built the Zoom Aerofly shoes for him, which were used at the 2008 Beijing Games. However, Powell ended his contract with Nike in mid 2010 and signed up with leading Chinese sports brand, Li Ning.
• GlaxoSmithKline, through its energy drink Lucozade, has sponsored Powell since he first broke the 100 m World Record in 2005. They honored his Beijing achievements in a small function in October 2008.
• In January 2006, Powell signed as a global brand spokesperson for Nutrilite. Nutrilite products are sold through the Amway corporation. On 14 January 2009 Amway's Team Nutrilite announced the end of the sponsorship agreement with Powell.