History
In Autumn 1997 the Cowie Group plc renamed itself Arriva plc and like Stagecoach and FirstGroup plc a corporate image was introduced for its many and different bus operations. Outside of London this was a corporate livery of Aquamarine with a Cotswold stone (cream) swoop, Arriva branding and a strapline of the region the bus was operating in which for the former North Western operation was serving the North West. In the Spring of 1998 Arriva decided to give an Arriva identity to the many companies which comprised Arriva Passenger Services and as a consequence North Western Road Car Co. Ltd became Arriva North West Ltd with the associated Bee Line and Liverline operations becoming Arriva Manchester Ltd and Arriva Merseyside Ltd (see later) respectively.
Apart from the change to Arriva identity not too much was different between Arriva North West and North Western as the 1990s drew to a close. In the late Summer of 1998 Arriva North West - rather than GMPTE interestingly, became responsible for the management of the bus station at the new Trafford Centre shopping mall. In 1999 Arriva North West made its first major acquisition of Winsford-based Nova Scotia Travel which allowed it to strengthen its operations from its Winsford depot considerably in and around the former Vale Royal borough of Cheshire. However the Nova Scotia acquisition would soon prove small news to Arriva North West's future development which significantly changed as a consequence of the impending bankruptcy and sale of Merseyside's largest bus operator MTL Trust Holdings Ltd.
Read more about this topic: Arriva North West And Wales
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