Arriva Leicester
This was the part of Arriva responsible for operations throughout Leicestershire with a network largely based on the county town, Leicester. This part of the business was formerly part of Midland Red and latterly traded as Midland Red (East) Ltd and Midland Fox. Services stretch from Nottingham in the north to Coventry in the south.
In May 2006 Arriva launched Operation Overdrive in Leicestershire, with a new Leicester Linx brand. "Local Linx" was used for the more local routes, while "City Linx" was used for town-to-town express services. The Leicester Linx brand is being phased out although it is still evident on some buses. At present some of the East Lancs Myllenium Lowlander's are being refurbished and repainted into the standard arriva livery.
Read more about this topic: Arriva Midlands