Audience in Armenia
The audience in Armenia remains exceedingly small for local rock groups, playing in local clubs in Yerevan and Gyumri. Although "SARD", "Bambir 2", "Vordan Karmir", "Reincarnation" and speed-metal band "Aramazd" started to receive media attention, especially after their videos were televised nationally. "Roxygeen" was heading the scene of cover-bands, while STRYFE and Sworn are prog-metal bands. The revived MDP and Oaksenham in addition to "Bambir 2", "Blood Covenant", STRYFE, Sworn and Empyray led the vanguard of quality made native rock in the new millennium.
Arthur Meschian had sold-out concerts in Yerevan Opera Theatre and Complex Sports and Concerts Complex.
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“Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, provided by the words of the speech itself.”
—Aristotle (384–323 B.C.)