Reception
Apu is one of the most prominent South Asian characters on prime-time television in the United States. Hank Azaria has won three Primetime Emmy Awards for Outstanding Voice-Over Performance. Winning in 1998 for his performance as Apu, and again in 2001 for "Worst Episode Ever" and 2003 for "Moe Baby Blues" for voicing several characters, including Apu.
Apu's image has been widely licensed, on items ranging from board games to auto air fresheners. In July 2007, convenience store chain 7-Eleven converted 11 of its stores in the United States and one in Canada into Kwik-E-Marts to celebrate the release of The Simpsons Movie. There was a mild controversy when the promotion offended members of the Indian-American community who felt that Apu is a caricature that plays on too many negative stereotypes. Despite this, 7-Eleven reported that many of its Indian employees reacted positively to the idea, although it was noted that it was "not a 100 percent endorsement".
Read more about this topic: Apu Nahasapeemapetilon
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