Marketing
As opposed to Industrial Design, which focuses on the aesthetic qualities of consumer products (see below), the use of aesthetics in marketing concerns itself with the "trade dress" of a product, such as its branding, its commercial representation, or the reputation of its producer. Marketing professionals may tickle the consumer's aesthetic appreciation of sassyness, sophistication, color-harmony, stylishness, catchy jingles, slogans, craftsmanship, soothingness, attentiveness, authenticity, or the related perceived experiences associated with product consumption.
Marketing consists of intriguing the human mind to think in a direction where it would not have done so previously - or not without outside input. Human curiosity, self gain or mental adjustment is what drives marketing development itself.
Read more about this topic: Applied Aesthetics