Applied Aesthetics - Film, Television, and Video

Film, Television, and Video

Film combines many diverse disciplines, each of which may have their own rules of aesthetics. The aesthetics of cinematography are closely related to still photography, but the movement of the subject(s), or the camera and the intensities, colors, and placement of the lighting are highly important. Sound recording, editing, and mixing are other, highly important areas of film, often closely related with the musical score. As in Theatre, art direction, in the design of the sets and shooting locations also applies, as well as costume design and makeup. All of these disciplines are closely inter-twined and must be brought together by the aesthetic sensibilities of the director.

Montage, or editing is probably the one discipline unique to film, video, and television. The timing, rhythm and progression of shots form the ultimate composition of the film. This procedure is one of the most critical element of post production, and incorporates sound editing and mixing, as well as the design and execution of digital special effects.

In the case of a video installation, the method of presentation becomes critical. The work may be screened on a simple monitor, projected on a wall or other surface, or incorporated into a larger sculptural installation. A video installation may also involve sound, with similar considerations to be made based on speaker design and placement, volume, and tone.

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