Appeal to ridicule (also called appeal to mockery or the horse laugh), is an informal fallacy which presents an opponent's argument as absurd, ridiculous, or in any way humorous, to the specific end of a foregone conclusion that the argument lacks any substance which would merit consideration.
Appeal to ridicule is often found in the form of comparing a nuanced circumstance or argument to a laughably commonplace occurrence or to some other irrelevancy on the basis of comedic timing, wordplay, or making an opponent and their argument the object of a joke. For example, following criticism during the 2008 United States general elections that Barack Obama's policies were "socialist", Obama responded by saying "Next they'll be calling me a communist because I shared my toys in kindergarten.", pushing the "socialist" label to its extreme and presenting a flippant response to the argument, rejecting it as unworthy of serious consideration.
This is a rhetorical tactic that mocks an opponent's argument or standpoint, attempting to inspire an emotional reaction (making it a type of appeal to emotion) in the audience and to highlight any counter-intuitive aspects of that argument, making it appear foolish and contrary to common sense. This is typically done by making a mockery of the argument's foundation that represents it in an uncharitable and overly simplified way.
Famous quotes containing the words appeal to, appeal and/or ridicule:
“Royalty is a government in which the attention of the nation is concentrated on one person doing interesting actions. A Republic is a government in which that attention is divided between many, who are all doing uninteresting actions. Accordingly, so long as the human heart is strong and the human reason weak, Royalty will be strong because it appeals to diffused feeling, and Republics weak because they appeal to the understanding.”
—Walter Bagehot (1826–1877)
“Every man wants a woman to appeal to his better side, his nobler instincts and his higher nature—and another woman to help him forget them.”
—Helen Rowland (1875–1950)
“It is curious how there seems to be an instinctive disgust in Man for his nearest ancestors and relations. If only Darwin could conscientiously have traced man back to the Elephant or the Lion or the Antelope, how much ridicule and prejudice would have been spared to the doctrine of Evolution.”
—Havelock Ellis (1859–1939)