Development
The game was produced by Minae Matsukawa and directed by Mitsuru Endo. In an early press release, they told Famitsu that they planned "on doing a few things with the series that they weren't able to put into Ace Attorney" and that Capcom staffers would provide the voices for the series. A demo version of the game was first made available at the Tokyo Game Show.
The second story of the game, "Turnabout Corner," was a story that Shu Takumi had come up with ten years ago when he initially joined Capcom. The third story, "Turnabout Serenade," marked the first time motion-capture data had been used to create a video in the game. Like the voice-acting, the "actor" for Lamiroir was a member of the R&D team.
The new game no longer features Phoenix Wright as the protagonist, as the previous three games did. Capcom's previous naming for the translated games has included the localized name of "Phoenix Wright" as the protagonist in the title for these games. A photo taken from a Nintendo Europe event which included a banner for the game confirmed that the protagonist, Housuke Odoroki, is localized as "Apollo Justice", with the game title being Apollo Justice: Ace Attorney. This was confirmed when the English trailer for the game was presented at the 2007 Tokyo Game Show. The localization team had taken twenty-two meetings to decide on the name "Apollo," a reference to both the Greek god and the spacecrafts.
Read more about this topic: Apollo Justice: Ace Attorney
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—Frances Ellen Watkins Harper (1825–1911)