Antenna TV's program schedule relies on the extensive library of films and television programming currently owned by Sony Pictures Entertainment, which comprises more than 270 television series and over 4,000 films. The network does not air a split-screen credit sequence or feature voiceovers promoting upcoming network programming during the closing credits (borrowing a format common in local broadcast syndication), nor does it display an on-screen logo bug during its programs, although affiliates are inclined to display their own on-screen logo bug during Antenna TV programming if they choose to do so.
As is common with digital multicast networks, advertisements featured during commercial breaks on Antenna TV primarily consist of direct response advertisements for products featured in infomercials and particularly during its Saturday morning children's programming, public service announcements; satellite provider Dish Network and insurance company Progressive are currently the network's primary national sponsors. The network's primary continuity announcer is disc jockey and voice actor Gary Owens of Rowan and Martin's Laugh-In fame, who has been with the network since its launch; voice actor John B. Wells, also co-host of Premiere Networks' syndicated radio program Coast to Coast AM, has served a secondary continuity announcer for Antenna TV since November 2011.
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