Controversy
Jon Entine notes that Roddick copied the name, concept and original brochures from the original The Body Shop, which was started in San Francisco and had three stores when Roddick visited the Bay area in the early 1970s. Roddick's original brochures were word-for-word copies of the San Francisco-based Body Shop. When Roddick decided to expand her multinational corporation into the United States, she bought the rights to the Body Shop name from the original shop owners in exchange for a confidentiality agreement. The original Body Shop renamed itself Body Time, and is still flourishing. Entine also notes The Body Shop did not make charitable donations for its first 11 years of existence, despite Roddick's statements to the contrary.
The Body Shop opened in Brighton in March 1976. The company entered the stock exchange in 1984. The first sponsorship, which was made possible by the wealth generated by the IPO, was for Greenpeace posters in 1985. The IP for "The Body Shop" in the USA was purchased for $3.5 million some time later.
Read more about this topic: Anita Roddick
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