Ancient Rome and Wine - Expansion of Viticulture

Expansion of Viticulture

Among the lasting legacies of the ancient Roman empire were the viticultural foundations laid by the Romans in lands that would become world-renowned wine regions. Through trade, military campaigns and settlements, Romans brought with them a taste for wine and the impetus to plant vines. Trade was the first and farthest-reaching arm of their influence, and Roman wine merchants were eager to trade with enemy and ally alike—from the Carthaginians and peoples of southern Spain to the Celtic tribes in Gaul and Germanic tribes of the Rhine and Danube.

During the Gallic Wars, when Julius Caesar brought his troops to Cabyllona in 59 BC, he found two Roman wine merchants already established in business trading with the local tribes. In places like Bordeaux, Trier and Colchester where Roman garrisons were established, vineyards were planted to supply local need and limit the cost of long-distance trading. Roman settlements were founded and populated by retired soldiers with knowledge of Roman viticulture from their families and life before the military; vineyards were planted in their new homelands. While it is possible that the Romans imported grapevines from Italy and Greece, there is sufficient evidence to suggest that they cultivated native vines that may be the ancestors of the grapes grown in those provinces today.

The Italian peninsula was known for its high-quality wines, outstanding examples of which included those of Pompeii. As the republic grew into empire beyond the peninsula, wine's trade and market economy echoed this growth. The wine trade in Italy consisted of Rome's sale of wine abroad to settlements and provinces around the Mediterranean Sea, yet by the end of the 1st century AD, its exports had competition from the provinces, themselves exporters to Rome. The Roman market economy encouraged the provinces’ exports, enhancing supply and demand. An elevated supply of wine meant lower prices for consumers. Because of the supply-and-demand economy, citizens possessed an ample supply of coinage, suggesting the existence of a complex market economy surrounding the wine trade of the Roman Empire. Adequate monetary supply meant that the citizenry put a great deal of thought into the market economy of wine.