Early History
Though wild grapevines have grown on the Italian peninsula since prehistory, historians are unable to determine precisely when domestic viticulture and winemaking first occurred. It is possible that the Mycenaean Greeks had some influences through early settlements in southern Italy, but the earliest recorded evidence of Greek influence dates to 800 BC. Viticulture was widely entrenched in Etruscan civilization, which was centered around the modern winemaking region of Tuscany.
Because the ancient Greeks saw wine as a staple of domestic life and a viable economic trade commodity, their settlements were encouraged to plant vineyards for local use and trade with the Greek city-states. Southern Italy's abundance of indigenous vines provided an ideal opportunity for wine production, giving rise to the Greek name for the region: Oenotria ("land of vines").
As Rome grew from a collection of settlements to a kingdom and then to a republic, the culture of Roman winemaking was increasingly influenced by the viticultural skills and techniques of the regions that were conquered and integrated into the Roman Empire. The Greek settlements of southern Italy were completely under Roman control by 270 BC. The Etruscans, who had already established trade routes into Gaul, were completely conquered by the 1st century BC.
The Punic Wars with Carthage had a particularly marked effect on Roman viticulture. In addition to broadening the cultural horizons of the Roman citizenry, Carthaginians also introduced them to advanced viticultural techniques, in particular the work of Mago. When the libraries of Carthage were ransacked and burned, among the few Carthaginian works to survive were the 26 volumes of Mago's agricultural treatise, which was subsequently translated into Latin and Greek in 146 BC. Although his work did not survive to the modern era, it has been extensively quoted in the influential writings of Romans Pliny, Columella, Varro and Gargilius Martialis.
Read more about this topic: Ancient Rome And Wine
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