The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently. Usually, Web Search Engines analyze anchor text from hyperlinks on web pages. However, also other services apply the basic principles of anchor text analysis. For instance, academic search engines may use citation context to classify academic articles, and anchor text from documents linked in mind maps may be used too.
Read more about Anchor Text: Overview, Common Misunderstanding of The Concept, Search Engine Algorithms
Famous quotes containing the words anchor and/or text:
“This could be the day.
I could slip anchor and wander
to the end of the jetty
uncoil into the waters
a vessel of light moonglade
ride the freshets to sundown”
—Audre Lorde (1934–1992)
“I am so glad you have been able to preserve the text in all of its impurity.”
—Samuel Beckett (1906–1989)