In Media
In 2009, the World Wide Fund for Nature created an advertisement asking people to adopt one of the few Amur leopards left in an attempt to help conserve them. The campaign is ongoing, with a new advertisement created in 2011 and broadcast on some TV stations, including E4 (channel).
The Animal Planet documentary, The Last Leopard (2008) is about the plight of Amur leopards in Russia. The television series "Wild Russia" showed a quick glimpse into the life of the Amur leopard. A female Amur leopard and her cub were featured on Planet Earth episodes "From Pole to Pole" and "Seasonal Forests". The female's name is "Skrytnaya", which means 'The secretive one'. The male cub died at the age of around 18 months; he was the result of inbreeding - the cub's sire was also Skrytnaya's sire.
Read more about this topic: Amur Leopard
Famous quotes containing the word media:
“Today the discredit of words is very great. Most of the time the media transmit lies. In the face of an intolerable world, words appear to change very little. State power has become congenitally deaf, which is why—but the editorialists forget it—terrorists are reduced to bombs and hijacking.”
—John Berger (b. 1926)
“Few white citizens are acquainted with blacks other than those projected by the media and the so—called educational system, which is nothing more than a system of rewards and punishments based upon one’s ability to pledge loyalty oaths to Anglo culture. The media and the “educational system” are the prime sources of racism in the United States.”
—Ishmael Reed (b. 1938)