AXA Merger
On 15 November 2010, AMP announced a bid to merge its business with AXA Asia Pacific Holdings. The transaction was a joint proposal with AXA SA under which AMP would acquire AXA's Australian and New Zealand business, and AXA SA would acquire AXA's Asian business.
The first day of the merged group operating together was 31 March 2011, with the companies to be gradually integrated and the AXA brand being phased out of the Australian and New Zealand market by 2013.
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