Offset Presses
In 1938, ATF purchased the Webendorfer-Wills Company and began producing their models of offset press. ATF sold these presses under the Chief name, marketing a Little Chief, Chief, and Big Chief. Large press (as opposed to duplicator) production continued until the late 1970s when the 25” Profiteer was discontinued as the basic Webendorfer design became obsolete. Once again, ATF had made the mistake they had with the Kelly press of complacently taking profits from a successful product, not investing in improvements, and eventually seeing this product become irretrievably overtaken by the competition. Beginning in the 1970s, arrangements to sell large offset presses under the Chief name were made with other manufacturers, first with MAN Roland and then with Solna.
Read more about this topic: American Type Founders
Famous quotes containing the word presses:
“The Harmless Torturers. In the Bad Old Days, each torturer inflicted severe pain on one victim. Things have now changed. Each of the thousand torturers presses a button, thereby turning the switch once on each of the thousand instruments. The victims suffer the same severe pain. But none of the torturers makes any victim’s pain perceptibly worse.”
—Derek Parfit (b. 1943)