Jason Giambi
On July 7, 2008, the American Mustache Institute endorsed professional baseball player Jason Giambi of the New York Yankees for All-Star candidacy in the hopes that it generate votes for Giambi, whom Aaron Perlut, Executive Director of AMI, has described as having "powerful lip fur" that attests to his "great intellect and good looks". This move sent a ripple through the blogosphere. The New York Yankees accepted and incorporated this endorsement into their already growing package supporting Giambi, and his mustache, climaxing in a stadium promotion, the first mustache giveaway in Yankee history, where the first 20,000 fans received a fake mustache in support of Giambi's.
Read more about this topic: American Mustache Institute