Stores and Other Brands
Items are placed on white wooden shelving, tables, or clothes racks. The clothes in high volume stores are hung on wooden hangers, and lower volume stores have basic black hangers. There are also usually sofas/chairs in the back of the store, usually along with a flat screen television. The floors are typically wood or concrete. The theme and displays change based on seasonal lines and promotions. Music is played at a quiet volume to cater to older people.
In addition to its namesake brand, the company has developed and announced plans for several new brand and concept initiatives poised to drive new growth as the brand nears saturation in current markets.
Read more about this topic: American Eagle Outfitters
Famous quotes containing the words stores and/or brands:
“When their stores are full, idiots are considered wise.”
—Punjabi proverb, trans. by Gurinder Singh Mann.
“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)