Publicity
On November 6, 2011, ACS CAN premiered its second-ever national television ad on Meet the Press to ask Congress to remember the lives lost to cancer and the 12 million cancer survivors living in America today. ACS CAN produced the ad to bring attention to Congress to make cancer a national priority when addressing the country’s budget deficit. The ad features the Wall of Hope which was created during ACS CAN’s Celebration on the Hill in 2006. The wall held 1,584 sticky notes with messages from people across America to their loved ones who have battled cancer.
The 30-second TV ad is part of a larger national grassroots campaign to protect federal funding for cancer research at the National Institutes of Health and the National Cancer Institute. Along with protecting funding for cancer research, the ad and campaign strive to maintain funding for the Centers for Disease Control and Prevention’s programs that promote prevention and early detection of cancer, and laws and programs that expand access to affordable health care.
ACS CAN’s national TV ad will be aired on major cable networks such as CNN, Fox News Channel, and MSNBC in November and December as Congress and the Super Committee meet to address ways to reduce federal spending.
Read more about this topic: American Cancer Society Cancer Action Network
Famous quotes containing the word publicity:
“Is America a land of God where saints abide for ever? Where golden fields spread fair and broad, where flows the crystal river? Certainly not flush with saints, and a good thing, too, for the saints sent buzzing into man’s ken now are but poor- mouthed ecclesiastical film stars and cliché-shouting publicity agents.
Their little knowledge bringing them nearer to their ignorance,
Ignorance bringing them nearer to death,
But nearness to death no nearer to God.”
—Sean O’Casey (1884–1964)
“I saw the best minds of my generation
Reading their poems to Vassar girls,
Being interviewed by Mademoiselle.
Having their publicity handled by professionals.
When can I go into an editorial office
And have my stuff published because I’m weird?
I could go on writing like this forever . . .”
—Louis Simpson (b. 1923)
“Publicity is the life of this culture—in so far as without publicity capitalism could not survive—and at the same time publicity is its dream.”
—John Berger (b. 1926)