Ambush marketing is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee.
Read more about Ambush Marketing: History, Impacts of Ambush Marketing, Notable Examples, Future of Ambush Marketing, Bibliography
Famous quotes containing the word ambush:
“War is not a life: it is a situation,
One which may neither be ignored nor accepted,
A problem to be met with ambush and stratagem,
Enveloped or scattered.”
—T.S. (Thomas Stearns)