Ambush marketing is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee.
Read more about Ambush Marketing: History, Impacts of Ambush Marketing, Notable Examples, Future of Ambush Marketing, Bibliography
Famous quotes containing the word ambush:
“Remember then our only shape is death
When mask and face are nailed apart at last.
Range-finding laughter, and ambush of tears,
Machine-gun practice on the heart’s desires....”
—Philip Larkin (1922–1986)