Ambush marketing is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee.
Read more about Ambush Marketing: History, Impacts of Ambush Marketing, Notable Examples, Future of Ambush Marketing, Bibliography
Famous quotes containing the word ambush:
“Some fell by laudanum, and some by steel,
And death in ambush lay in every pill.”
—Samuel, Sir Garth (1661–1719)