Ambiguity Aversion - Measurements of Ambiguity Aversion

Measurements of Ambiguity Aversion

Ambiguity aversion is a person’s rational attitude towards the probability of future outcomes, both unfavorable and favorable. People who are “ambiguity averse” will increase the probability of the unfavorable prospect. Ambiguity aversion has been widely observed in individuals judgments, especially when it comes to pairs of individuals. There are both risky and cautious shifts that can take place between individuals’ original judgements and current judgments and ambiguity aversion investigates those reasons.

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