Partnerships
On February 1, 2008, Pepsi introduced a Pepsi Stuff promotion in partnership with Amazon MP3. Customers can exchange points offered on 4 billion Pepsi bottles for, among other prizes, MP3 downloads from Warner, EMI, and Sony BMG (though not Universal).
Rockstar Games' 2008 title Grand Theft Auto IV connects to Amazon MP3. Players can register on the Rockstar Games Social Club web site to receive e-mail outside the game containing a link to buy marked songs from Amazon MP3.
MySpace has sold music from Amazon MP3 as part of its MySpace Music feature since September 2008.
Read more about this topic: Amazon MP3